Our Mission, by Dr. Ogi Ressel

Wednesday, January 28th 2009

Warm hellos to everyone!

Let's talk about your mission for a moment.
Do you know what it is? Can you clearly define it? Can you delineate
it so well that it can be placed on your wall in your office?
Does it move you? And when you read it, do you get an army of ants
walking up and down your spine.
Does it move your staff? How about your patients? Do they resonate with it?
Can they get behind your mission? Will they help you with it?

I like these questions - they cut through all the BS.

Listen....here's the guts of it: Your mission should inspire you. It must
be something that has meaning  to you. And then your patients and staff.

And it can't be salesy, or "slick", or written with you in mind. No.
It is not about you!
It is about the people and children you will save.
It is not about the new BMW you want to buy, or the new boat, or house, or office.
No.
It is not about any of these things. It is about your commitment,
your dedication and your passion for helping as many as you can.

Think about this for a moment: You are a Chiropractor. How cool is that?

Listen...how cool is it to be able to have a patient explain to another that
you "cured" their child's asthma by adjusting the spine. Think about this
for a moment. To the average Earthling, the concept of "cracking" the back
and helping with Asthma, or Colitis, or Colic, is really weird - but cool at
the same time. And you are the only person who can do this. What an
amazing concept!

When I was in practice my mission statement was this: to help as many
people in my lifetime as I can - especially children. Everyone could get
behind it and it resonated with all. I left practice because I realized that I
can only help so many with my two hands, but if I teach other doctors to
do the same, we can change the health care paradigm across this planet!
So...here's my new mission statement:

To help as many doctors as I can, help as many people as they can - especially children.
I like it!
It is simple and to the point.

But here is the crux of my mission:  I need to reach as many doctors as I
can with my message. And I need your help. So here's what I would ask you to do:
I would like to ask that you send my weekly THOTS newsletter to as many
chiropractorsas you can - and have them sign up to receive their very own
THOTS. There is no charge.
Nothing. Niet. Nic. Zero. Free. Zilch. Squat!
...And there is no catch either.

I want to have chiropractors stop some of the gimmicky "stuff" that is being
done out there just so they can survive. I need to reach as many as I can!

I want doctors to practice from the perspective that people need you,
you do not need them!

My aim is to change the way our profession is practiced. To win public respect, 
be the very best, be wanted everywhere, talked about everywhere, and sought-after everywhere.

To be the type of doctor you've always envisioned, not a marketing wizard,
not a salesman, and not a preacher.

So...please forward my THOTS to your friends, or send me their e-mail address
and I'll do it.
Let's get this thing moving forward!

Einstein once said this: "Nothing happens until something moves."
Let's move!

Warmest wishes,
Dr. Ogi Ressel