mission, by Dr. Ogi Ressel

Wednesday, February 4th 2009

Warm hellos to everyone,

The last THOT I wrote, unleashed some primal "stuff" that has been
bothering me for some time - I feel so much better!
.....And I have to tell you that I received tons of mail from doctors who
have been caught up in that type of practice "stuff".

Let's change speeds to a very positive note and talk about something
that you can all do in your offices which will raise the eyebrows of your
patients - they will see you in  different light! This is a good thing!

Let's talk about why you do what you do every day - and are thrilled with it!

Let's talk about your mission.
I want you to pretend for a moment that you are a Mr. or a Mrs. and
not a doctor and you've heard that Chiropractic is pretty amazing - but
you've never gone to a chiropractor yourself. So here you are.....you've
been bothered by leg numbness as well as some bowel difficulties,
your wife (or husband, mistress, boyfriend, girlfriend, toyboy.....) has
been having killer migraines, and one of your children has Asthma,
while the baby has Colic. You decide to go and see this amazing doctor
everyone in your community is talking about, and you bring your family
with you - in  hand.

The doctor you are going to be seeing is YOU! That's right...it is you!
You open the clinic door, enter, and the first thing that meets your eye
is the Mission Statement which is on the wall in the reception area.
No.....it is not framed in some glitsy frame behind the door. No. It is
not even on a 4'x6' plaque.

The Mission Statement of this office is written in 8" letters right on the wall!
....from one end of the reception area to the other!

You look at it ( how could you not?) and it makes an impact on you.
It tells you what this doctor and his/her office are all about..

So....as a lay person, what would you want it to say to you?
Do you think that it should say something to you about the doctor's compassion? Yes?
What about dedication? Yes?
What about purpose? Yes again?
Would you want it to be warm, sincere, honest, and be bigger than self? Absolutely!

Here's the thing......do you think that patients would regard these
values very highly? YES!
So ....back to you - the lay person;
You are standing in the reception area of this wonderful doctor you've heard
so much about but never met, and what thoughts and feelings stir your heart?
What perceptions would you have?

Well....let's have a look at what you are thinking and feeling:
The first thing that would cross your mind is that you feel very comfortable
here - almost as if you belong.
In a flash of consciousness, you decide that you like what this doctor stands
for, and  you resonate with his deeply held values - they appear the same
as yours! You have communion with this doctor - and you have not met him yet!

You also decide that this doctor is exactly what you have been subconsciously
searching for and that he/she will be able to help you - that you are in the
right place!  You decide that this is the type of doctor you would entrust with
the care of your family - and your children.....and that you would like to
develop a life-long relationship based on mutual trust, honor and respect.
Have I missed anything?

So.....I hope you got the idea!

Your Mission Statement is incredibly important. Your patients will decide
whether or not you fit their image of their doctor - in the first 3-5 seconds,
just based on your MS!

Important? Yes!
Vital? Absolutely!

So.....do you have one?
No?

Please let me help you with this. Here is what I invite you to do;
1.  Decide that you are going to develop an amazing Mission Statement
that represents what you do and what you stand for and decide to develop
it from your heart and not some wanting and marketing urge.
2.  e-mail it to me. (drogi@practiceevolution.com)
3.  I'll tweak it around a bit and edit it and send it back to you.
4.  you play with it and send it back to me, I'll tweak it again and send it to you.
5.  You finalize it.
6.  You then call me and I'll tell you what to with the final version and how to
    place it, etc. (800-353-3082)
....and it's totally free.

Why would I do this?
Simple. I am very committed to having chiropractors succeed and help
more families and children.
I want to change the perception of Chiropractic on a global level. That's why!

.....And for those who still have not taken the Practice Health Mini Check-up,
what are you waiting for?

Please visit my web-site (www.practiceevolution.com) and do so. Do so now!

Warmest wishes,
Dr. Ogi Ressel