Letters, by Dr. Ogi Ressel

Wednesday, June 17th 2009

Warm hellos to everyone!

Ok....the last few THOTS have been a bit on the "heavy" side so in order
to give your cortex a break, I thought that I'd lighten the mood a
bit - can't have you get constipated on me!

I receive many letters from doctors all over the globe - I love your feedback
- and I thought that I'd send you a few. Please do not look at these as some
sort of a sales pitch. They are not. The reason I am sending them is because
the vast majority of doctors cannot get their head around the idea that it is
possible for you to have the practice of your dreams and NOT market.

WOW!

That people will actually come and see you, and pay you, and stay with you
and refer their children and friends and sign up with you year after year.
And they are not the least bit interested in your marketing plan!
So...Enjoy:

Hi Ogi:
I thought this e-mail was worth responding to, as most all of them are.
When I took your Program two years ago, a brutal truth hit me between the
eyes. I did see children, but very few. What!
Did that mean - that my patients didn't trust me? Yes it did, and even worse,
what it really meant was that I really didn't trust myself. Through your training
I learned that if I wanted to increase my patient visits, not only did I have to
believe that I was the best at what I do, but so did my patients!

This meant that I needed to start working on being my best. I needed to
do a better new patient consultation, better exams, and a better report of
findings. I needed to quit talking about the weather and start talking about
chiropractic and how that makes a difference in the health of my patients
and their families.
You know, a funny thing happened. Not only did I become a better chiropractor,
but I gained a lot more confidence in myself and in Chiropractic.
Also, a very interesting thing happened over the last couple of years.
Not only did we go from our patient volume being about 5% children to about
35% children, but our practice tripled. I can tell you from first-hand experience
that what you are saying is exactly true.
Your patients will bring their children to you when they trust you. They will also
send their friends and loved ones to you when they trust you. We have not done
a stitch of advertising since we took your seminars, and amazingly, we have
grown faster than ever before in fourteen years of practice. I am not saying that
chiropractors shouldn't advertise, but it is really nice when you don't need to
rely on that, and it is sure a whole lot cheaper!

So, in short, thank you so much for your "Thots," your seminars, and your
passion for making Chiropractic what BJ and DD intended it to be. You have
an excellent program and I wish more chiropractors would attend your
seminars so that we can keep chiropractic going in the right direction.
It is more vital that chiropractors be chiropractors today more than ever.
Thanks for your part in making a difference.
Please feel free to share this e-mail with others if you think it will help them.
With sincere appreciation!
Dr. Dan Marshall, OR

Hi Dr. Ogi,
I love your THOT for this week (as usual). You can tell anyone who asks
you that your system really does foster trust in patients. We had a pretty
good little family practice going (I think) before PEP, but there has been
a real shift in attitude on everyone's part since we started your program.
The doctor has become a wonderful leader for both patients and team,
the team has stepped up even higher than they had before, and our
patients have really responded positively to the increased understanding
they have for why they are with us.
Everyone is happier, people are asking us if they could please bring in
their children, spouse, neighbors, etc., and our office feels wonderful.
Oh, and the added bonus is that they are bending over backwards to pay
us for their care. A couple of weeks ago, our collections for the week covered
the total cost of your program, Yes please!
Love to all,
Dr. Shawna Hord, ON

Dr. Ogi,
Just wanted to send you a letter to thank you for all your help. It's been four
weeks since we attended Module I, and our clinic is booming. We've nearly
doubled in one month!
The exciting thing is that we are still just implementing your program into
our practice.
It's amazing what practicing with certainty can do. Thanks again.
Dr. Scott Clark, MO

Dr. Ogi,
I can't begin to tell you how much I've changed since Module I just a few
days ago. I absolutely love what I do now and I'm in complete control of
my practice. I have people signed for care already and I don't even have
your system down cold yet!
My first 3 years of practice I felt I was being punished, now I value what I do
and my patients are responding to it. Truly amazing! Thanks Dr. Ogi
Sincerely,
Dr. Mike

Good morning my friendly northerner!
I was doing a bit of light reading this morning (Power vs. Force by David Hawkins)
and came across this paragraph that really sums up the marketing/management
world vs.timeless procedures/principles.
"Force always moves against something, whereas Power does not move against
anything.  Force is incomplete and therefore has to constantly be fed energy.
Power is total and complete in itself and requires nothing from outside itself - it
makes no demands; it has no needs. Because force has an insatiable appetite
, it constantly consumes. Power, incontrast, energizes, gives forth, supplies and
supports. Power gives life and energy. Force takes these away. We notice that
power is associated with compassion and makes us feel positively about ourselves.
Force is associated with judgment and makes us feel badly about ourselves."
Of course plug in the gimmicks/traditional marketing techniques with Force and
your timeless procedures/principles with Power and you get the point. Also,
explains the low self esteem, neg. thots etc. of management ridden DC.'s
who constantly struggle vs. the ones who truly succeed ''effortlessly."
Anyhoo, thought you would like to see this, heck, you probably read the book already.
see ya
Dr. Rick Thompson, OM

Hi Dr. Ogi,
What a great message. You know, I have to e-mail you back to tell you
that it resounds so much with me and probably with so many of your clients.
I have searched in chiropractic for that magic bullet that doesn't exist. I finally
figured out just what you said - the magic bullet is us. What we love has do
drip from our pores. I often wondered what it is that sets someone like you or
Mike Reid or Charles Ward or anyone else who built very successful practices from
people like us who struggled.
I finally figured it out, and it's just what you said. People don't buy Chiropractic -
they buy us.  They buy our enthusiasm, our excitement and our single-minded purpose.
Often, they don't really know where it's going to go, but they see a leader who has
what they want and they want a piece of it. When a chiropractor can live it with e
very fibre of their being because it's just spilling out of them, they rise to the top
very quickly. When we let life and everything else get in the way, we don't.
It's as simple as that. 
You know, I spent so much of my life dying to fit in. Anyway, you know what I
realized a couple of weeks ago? It's just not in me to be "normal". Who the heck
wants to be, really? Normal is going to work each day, leaving your family for a job
you probably don't really like, making money for someone else's dream, working
40 years to pay for your house, your car, your canoe or whatever and maybe at the
end you've put enough away to retire in a lesser lifestyle and hope
that you don't outlive your savings because if you do, you're screwed.
No thanks.
If that's "normal", I choose to not fit into that mould.
Don't you think that so many chiropractors are so busy trying to be "normal" that they
don't even realize it's a ridiculously low aspiration? I hope that more people reach
for greatness by loving what they do so much that it just oozes out of them. I know
that is what you are trying to get through so many of their thick heads. Love what
you do!! It's so simple it's confounding!
I used to think I needed 8 hours of sleep to function. I am so excited to get up and
get working on the next day's projects that I'm out of bed at 4 in the morning and
I love it! That's what we all should feel about what we do - excitement. When that
happens, we just attract people to us and it's not work at all.
Anyway, thanks for reading. I've been meaning to call you for awhile, so probably
this week sometime, I'll pick up the phone and say hi in person.
Love you!
Dr. Shawna

Dear Ogi,
I agree about the "scare care" tactics. But for our doctor to say no other health
profession does this is simply wrong. In fact, the entire medical pharmaceutical
industrial complex is based on such tactics. So entrenched is organized medicine's
paradigm that your children can be taken away from you for not following their
prescribed treatment. Whether its forced vaccinations, chemotherapy for cancer
or any one of another allopathic interventions - children can be and are taken away
from parents who refuse to comply. So pervasive is this mentality that our society
does not even question it. The enculturation is so deep that even if we elect not
to participate in mass medication and medical intervention as autonomous individuals
we are forced to pay for others to do so. Through government mandated
entitlement programs such as Medicare and Medicaid money is taken from us against
our will to support a paradigm we don't believe nor participate in.
While the scare care tactics of overzealous chiropractors should not be excused,
we need to accept our own authority regarding just how bad it is to be subluxated
and how urgent is the need to reduce subluxations in the populace. Since we do
not have the luxury of the enculturation that organized medicine enjoys, our
"tactics" sometimes get interpreted as fanatical when they are in fact not so.
Lastly, The profession must face the stark reality that it has failed the children
we are so eager to save because we have not done the research necessary to
elucidate the epidemiology of vertebral subluxation in this very vulnerable population.
Regards,
Dr. Matthew McCoy
Editor - Journal of Vertebral Subluxation Research
Vice President - Research & Clinical Science

Ok...you've had enough!
One thing that I can honestly tell you is that this is real. There is no hype and no
BS. And the emphasis is on patient care NOT of schemes which will flood your
office with patients like flies to flypaper.

The choice of what direction you want your dream practice to lie in, is entirely up
to you.

Warmest wishes,
Dr. Ogi Ressel