walk their dogby Dr. Ogi Ressel

Tuesday, January 29th 2008

Warm hellos to everyone!

Ok......This is fantastic!
Oh, the cards and letters and calls! My last THOT pushed some
buttons! Fabulous!
I am waking you up from your stupor! Exciting stuff! Yes, you're
up on your feet now and ready to think! Atta boy! You are ready to rock!
Amazing...and there's no markeing wizzard telling you what to do!
Simply breathtaking! Yes, you can do this - think all by yourself!
WOW! What a concept!

I am referring to the idea I covered last week: 
"How can you have a patient WANT what you do?"

How can you have a patient want to be under your care, refer their whole
family and children to you, AND stay under your care and tutelage for a lifetime?
What a brilliant concept!

"Dr. Ogi....Somewhere I think I've heard this idea but it has never applied to me!
I didn't think this was possible!"
Right!
Many of you are totally stymied!

Ok.....here is what I am hearing:
"Dr. Ogi,....I know, I know! It's the cookies with each adustment that will do it!"
"I'll have my staff wash their car while they are waiting" - I've mentioned this one before!
"I'll wash their car!"
"It's my glitzy ad in the yellow pages that will do it. You know the one. The
one with the massage therapy, and the rehab, and the stretch-'em table,
and the tire rotation station on the side! That will surely bring 'em in"
"I'll have them bring in their used car as a trade-in! That's a real good one!
I should have thought of this one earlier!"
"I know what! I'll get a real slick website with the scrolling banner and flash
that subluxations kill and maim and destroy! I'll have them make it very
real - I'll have blood dripping from the computer screen when the open
up my page - that will surely convince them!"
"I'll give 'em a discount they just can't refuse - the 80% off special. That'll do it!"
"We'll sell 'em all the vitamins they can swallow! Yes! That will absolutely do it!
"I'll show up at their baseball game - hell, I'll even play!"
"My staff will walk their dog"
"My mother will walk their dog."
"I'll walk their mother!"
"Hell, their mother can walk me!"

Listen....I am certain you can add your own amazingly astute and entertaining
ploy to this glorious list! I already know that some of you will write down
these ideas and try to use them.
You need a life!
None of these are it!

You see, there are hordes of doctors in Chiropractic who have bought
the idea that marketing is the only way of getting new patients.
That in order to have the practice of your dreams you have to sell and stress
the hell out of your staff and yourself and market morning, noon, and night.

And then there's the Let's-Make-a-Deal bunch - here's where you really shine!
Here is where your integrity is the carpet you walk on! - But that's another
topic I'll cover at a later date!!

Think about it: there is only one way that a patient will decide to see you
AND decide to stay under your care. And that is if they WANT to do so of
their own free will.
WOW! There's a concept!
YES, no pressure, no preaching, no religious hype, no BS, no selling, no
prostituting your integrity and theirs, no slick, and no nonsence!

Listen... you have already figured this out - a patient who is marketed will
generally not stay with you because it was not his idea. No. It was yours!

I've mentioned this last week - patients will only decide to see you AND ASK
you to please check their children if they see value in what you do - to the
point where they have an absolute WANT what you do. Ergo, you must be
able to provide them with something of value. Massage therapy is not it.
Neither is rehab. Or Vitamins. Or your slicky office.
Or your shirt and tie. Or....please fill in.

What will do it is if you can demonstrate to your patient how their body is
malfunctioning in a way that they have not previously been aware. AND 
demonstrate to them how what you do will correct their condition. That is first.

The second is that they see you as absolutey the best doctor they have
EVER seen. Ever!

These two will give you the practice of your dreams! Simple!

This is what I teach.

For those of you who are still puzzling over this, I strongly suggest you complete
thePractice Health Mini Check-up on my website. (www.practicevolution.com)

We'll chat on the phone and I'll show you.

Warmest wishes,
Dr. Ogi Ressel